The Dignanis: Buenos Aires Scarf & Style Purveyors

In 2014, I became enamored with boutique scarf makers The Dignanis. Two sisters, Sol and Zule Dignani, combined their talents of PR and design to create the most bomba line of accessories -- starting with scarves and expanding to wallets, clutches, notebooks, and bags.  One half of The Dignanis in their showroom. I wanted to interview … Continue reading The Dignanis: Buenos Aires Scarf & Style Purveyors

Google Algo Updates, Explained.

Because "algo" is much cooler than "algorithm" and there aren't enough infographics in the world (?) More info below graphic. Panda AKA The Common Sense Update 2011 with many follow up updates Google starts penalizing sites for keyword stuffing (getting as many keywords onto 1 page as possible), duplicate content, and thin (weak) content. PENGUIN AKA THE A LITTLE OUT OF YOUR CONTROL UPDATE 2012 Google says "nu-uh" to  suspicious or spammy-looking links. Webmasters step up their game to  avoid anchor text manipulation, keep an eye on incoming link patterns,  and disavow spammy links fast. HUMMINGBIRD AKA THE GOOGLE'S GETTING SMARTER UPDATE 2012 Google search results begin showing pages that may not contain the exact keyword that was searched for. Machine learning starts picking up on user intent. PIGEON AKA THE BLURRED LINES UPDATE 2014 Google tightens up its algorithm, making its local and core algorithms more in line with eachother than before.   MOBILE AKA "MOBILEGEDDON" 2012 Google makes the obvious announcement that more people are using their phones to search than ever before, and the unobvious  announcement that they will penalize sites that are not mobile-friendly. … Continue reading Google Algo Updates, Explained.

Do Better, Google.

News of Nia Wilson ripped across my Twitter. While scrolling through the #Sayhername and #YouOKsis hashtag, I saw this... MeShon Cooper Sasha Garden Nia Wilson LaTonya Richards Kishana Harley MeShon Cooper Sasha Garden Nia Wilson LaTonya Richards Kishana Harley MeShon Cooper Sasha Garden Nia Wilson LaTonya Richards Kishana Harley MeShon Cooper Sasha Garden Nia Wilson … Continue reading Do Better, Google.